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Spa Director Peggy Francis

describe the imageWith over fifteen years in the holistic health community, Peggy Francis has a well rounded understanding of the spa industry. Her traditional business career transitioned into the spa industry through her passion for holistic health practices.
Peggy has the innate ability to lead teams in building their vision through questions, collaboration and ideas. From the vision she is able to identify the goals of a project and conceive a strategic plan to efficiently implement those goals. She has used these skills working with the opening teams of Health Spa Napa Valley, Spa du Soleil, Palmetto Bluff and most recently Solage Calistoga. Her roles included Spa Director of Spa du Soleil as well as the opening Spa Director of Solage Calistoga.
Providing a 360 degree view of the multi-faceted challenges of a well functioning spa operation, Francis assists the project team in creating optimum guest experience, operational viability with a strong bottom line. Today she continues working with teams to create vibrant places of beauty and health.

Spa Director Loma Alexander

describe the imageDeemed "Spa Visionary" by Spa Magazine, Loma Alexander sets trends based on her extensive knowledge and experience in the spa industry. Loma has been involved in developing luxury resort spas and operating independent spa concessions within hotels for more than 20 years.
Loma is recognized for her ability to animate, to motivate and inspire people to provide excellent guest service and work together in an atmosphere of mutual caring and respect.
Inspired by Deborah Szekely, she held the first knowledge network at ISPA to initiate the conversation to Green the Spa Industry. Loma's passion for the environment led the way for ISPA to create a committee devoted to sustainable awareness. She is currently on the membership committee for Green Spa Network.
In 2009 Conde Nast's readers survey "Top 79 Spas", two of Loma's spa menus were rated in the top tier for Treatments. The Inn at Palmetto Bluff received a score of 100 for Treatments; only one other spa achieved this rating in 2009. Calistoga Ranch received a score of 96.9 for Treatments.


For more information on Francis & Alexander Consultancy and Resources for Spas, click here.